Social media is the most cost-effective and immediate way to reach your credit union members. To help you boost your social media efforts, we’ve developed quick tips for you to better connect with your members.
#1. Actively Engage with Your Members – Social media gives credit unions the opportunity to directly communicate with your members, so take advantage! Like, share and comment on relative content.
#2. Curate Content for Each Platform – Take the time to research each social media platform and cater your content to the user base.
#3. Plan Ahead with a Content Calendar – Create a monthly social media content calendar to map out and schedule the content you’ll post across all social media platforms for a certain date-range.
#4. Quality vs. Quantity – There is a balance between posting strong, meaningful content and overloading your members. It is good practice to remain active and post frequently to your social accounts but there is such a thing as posting “too much.”
#5. Establish Measurable Goals – When you begin your quest to create a social media presence, it is critical to ask yourself, “what am I hoping to achieve from being active on social media?”. Creating goals gives you a vision of what you want to achieve and real metrics to measure your success.
Dive deeper into these quick tips and gain a better understanding of how social media can positively impact your credit union and improve interactions with your members by downloading our free E-Book: Taking Social Media to the Next Level.
